In what would become a shocking twist amid the expectations for the audio launch, the movie team of Vijay's upcoming 'Beast' has decided not to conduct the audio launch and it has been working out a new plan. The development has come when the fans are asking for the Beast update in a way of how Ajith fans had asked for the Valimai updates. 

Earlier, it was said that the movie team was working to conduct the grand audio launch for Beast later this month in Chennai. It was said that the event will be hosted by Nehru Stadium and several celebrities including Superstar Rajinikanth have been invited. However, it has now been reported that the movie team has decided not to conduct the audio launch and is looking for the possibilities of some big events ahead of the movie release. 

Beast has been slated to get released in April 2022, probably on April 14. Every Vijay movie has conducted an audio launch during which thousands of fans would arrive to take a glimpse of their favourite actor. According to reports, Sun Pictures, which produces Beast has decided not to conduct the audio launch and instead, as a new plan, the team has been considering releasing the Beast trailer in the UAE on the last day of the ongoing Dubai Expo, on March 31st. 

Though the plan relishes the fans, the team is also been facing several logistic issues, which would annul its plan of releasing the teaser in Dubai. As the movie team is busy in the post-production, the fans demand the release of the second single, after the massive hit first single 'Arabic Kuthu'. On the other hand, while it was speculated that Beast would be released on April 14, the movie team is planning to prepone the release to avoid the clash with Yash's KGF 2.

Beast may get released on April 13 to have a good first day opening at the box office. It has also been reported that on the night of the first day of Beast, Sun TV would be telecasting an exclusive interview with Vijay and the team. Beast is bankrolled by Kalanithi Maran under his own banner of Sun Pictures and is directed by Nelson Dilipkumar. While Vijay plays the lead role, Pooja Hegde, Selvaraghavan, Yogi Babu, Shine Tom Chacko, John Vijay, VTV Ganesh, Aparna Das, and Sathish Krishnan play important roles. Anirudh has composed the music.