Cinema

Halamathi Habibo...Beast's Arabic Kuthu promo is doing wonders on YouTube: Check its 'WOW' reach!

By alagu, 10 February, 2022
Beast, Vijay, Tamil cinema

In an unprecedented fashion, the promo of the first single of Vijay's next 'Beast' has been doing wonders across and beyond the globe as the ardent fans of the actor had poured massive reception on the promo, that was released on Monday, a week ahead of the release of the first single. Amid being a promo from the much-awaited movie, one of the major reasons why it has been rocking social media is yet another combination of a trending trio- Anirudh, Nelson Dilipkumar, and Sivakarthikeyan. 

Fans have been going agog since the release of the promo that has turned heads over its surprising elements. Titled as 'Arabic Kuthu song', the promo has said that the first single of Beast will be unveiled on February 14, on the occasion of Valentines Day. The song 'Halamathi Habibo' (I dreamed of my lover) has been made in the mix of Arabic and Tamil folk beats and the promo, which runs for six minutes, has been going super viral in the digital world. 

The reach has showcased how the fans are waiting for the first single and relish the actor on the big screen. In the promo, the trio has become a trendsetter and their sarcastic elements have become a super hit. During the release of the promo on social media, Beast producer Sun Pictures wrote, "#BeastFirstSingle- #ArabicKuthuOnFeb14." Nelson has been releasing updates of his movies in an unanticipated fashion. Like how it was done for his previous film Doctor, Beast has also been experiencing such fashion.

 While the lyrics for Arabic Kuthu was penned by Sivakarthikeyan, the music is composed by Anirudh. It's apparent that Nelson, Sivakarthikeyan, and Anirudh observe a close relationship, the trio had featured in the promo along with a big surprise element - a phone call with actor Vijay. In the video, Anirudh calls Vijay over the phone and he can be heard saying that the first song has been completed.

Vijay asks about the song and Anirudh says it's 'Arabic Kuthu', for which Vijay asks, "I know Arabic and Kuthu. But what's mean by Arabic Kuthu." Responding to his question, Nelson can be heard sarcastically saying that Anirudh has invented Arabic Kuthu. In a sarcastic tone, Vijay asks them to bring the song to his home and with the background music, the promo ends with the beginning of a new expectation on Valentine's Day.

The promo was released on Monday and had garnered an immense reach in a short span of time. In what has become a 'WOW'  accomplishment, the promo has got 10 million views in a day and by the time of writing this content, the promo has crossed 12 million views and on Wednesday, Sun Pictures wrote, "Veri maari response for #BeastFirstSingle promo." The reports say that it is the first time that the promo crosses 12 million views in two days, thanks to the trio for making the promo a global hit. 

Beast is Vijay's 65th movie and while it is bankrolled by Kalanithi Maran under his own banner Sun Pictures, it is helmed by Nelson Dilipkumar. While Vijay plays the lead role, Pooja Hegde, Selvaraghavan, Yogi Babu, Shine Tom Chacko, John Vijay, VTV Ganesh, Aparna Das, Sathish Krishnan, and Redin Kingsley play important roles. Anirudh has composed the music and the movie will most likely get released on 14th April 2022. 

 

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