In the midst of internal politics chaos and crisis, ADMK, which is Tamil Nadu's Opposition party, has framed a new plan to take on DMK in the 2024 Lok Sabha polls. Through its plan, the ADMK has aimed to roll out its official campaign for the general election, which is just one year away. 

ADMK has planned to roll out a door-to-door campaign on highlighting the failures of the DMK government.  According to IANS, the ADMK is keen to revive the party cadres and to redeem the party at the grassroots level. To achieve the revival, the party's leadership has come up with the plan of door-to-door campaign. The party has been making the final sketches on the basics of the outreach and on the issues which would directly spear an attack on DMK. 

Recently, ADMK has organized the meeting of the district secretaries in Chennai during which it was decided that this door-to-door campaign becomes imperative for the party to be a competitive contender in the state. One of the issues that ADMK would take up in this door-to-door campaign is DMK's yet-to-be-fulfilled promise of exempting Tamil Nadu from the national medical examination NEET.

DMK had vehemently opposed the NEET while it was the opposition party and it has been reiterating its stand against the NEET. However, the ruling DMK government has been locking horns with the centre to clear its bill to exempt Tamil Nadu from NEET, which was introduced by the centre nationally and it was implemented in Tamil Nadu when ADMK was in the power. 

Chief Minister MK Stalin made a big promise of repealing the NEET, which goes against social justice, from the state. For ADMK, it's been over 17 months since DMK came to power and as the ruling party has failed to keep its promise, it is a talking point during its door-to-door campaign. Moreover, the ADMK has also decided to build its election strategy based on the feedback and reception for its door-to-door outreach.

As the campaign would be held under the leadership of Edappadi Palaniswami, the latter also aims to display that his leadership is strengthening the party and taking it to the people and to defeat his internal rival O Panneerselvam, who is tussling with Palaniswami over the party's leadership. The favourable reception for the outreach would also help Palaniswami, the interim general secretary of the party, to retain his command. 

Speaking to IANS, Soumyanath, a professor of political science in Tamil Nadu, said, "The ADMK is a political party that has strong grassroots support, and if the door-to-door campaign highlighting the failures of the DMK government is conducted, the party will not only be rejuvenated, but also get a clear idea as to how the people rates it and the ruling regime."