Flipkart, India’s homegrown e-commerce marketplace, is introducing SuperCoin Pay and strengthening its SuperCoin Rewards programme. 

Prakash Sikaria, Vice President, Growth and Monetisation, Flipkart informed, "Over the past year, SuperCoin has developed into a highly successful rewards programme, with over 10 billion SuperCoins earned by millions of Flipkart customers. Building on this success and with the intention to create a larger and more inclusive ecosystem, we are thrilled to announce the launch of SuperCoin Pay.  

The lines between online and offline shopping are becoming increasingly blurred, and our intention is to make the consumers' shopping experience more rewarding, no matter where they shop. Being a part of the SuperCoin programme enables our partners to reap the benefits of Flipkart’s 300 million customer base through a truly integrated rewards initiative.”he added.  

The company said that all benefits can be accessed by simply scanning a QR code at the partner store using the Flipkart app.