Mark Zuckerberg-led Meta's new arrival 'Threads' has been gaining global traction and the growing trend of exploring Threads has largely beleaguered its rival Twitter, led by Elon Musk. As the users claim that the new application from Meta has features outsmarting Twitter, Musk and his team have seemingly got irked by the reach of its rival and Twitter has now threatened to wage a legal attack against Threads. 

The years-long rivalry between Elon Musk and Mark Zuckerberg has recently culminated to a scale where both the leaders have agreed for a cage fight. The war of words between the tycoons of the tech giants is globally popular with Musk tweeting, "I'm up for a cage match if he is lol", to get a response from Zuckerberg who responded, "Send me location".

Their clash has boomed a global debate about who would win the cage fight with the users have left their predictions. While their rivalry was widely covered, Zuckerberg's launch of Threads came as a shocker for Musk and his Twitter team and it now appears that Twitter vs Threads has sparked a digital cage fight between the duo. As Threads has received a massive reception across the globe within a day, it has posed as the primary competitor to Twitter. 

Besides being a rivalry to the micro-blogging site, Threads also has a slew of features why the users are migrating to it from Twitter. Within a day of its launch, Threads has recorded millions of downloads and as Threads is setting a trend, it has received a threat from Musk-led Twitter as the latter has threatened a legal attack against Threads. 

According to Reuters, Twitter has threatened to sue Meta platforms over its new Threads platform. In a letter sent to Mark Zuckerberg, Twitter's lawyer Alex Spiro has indicated about the legal attack. Twitter has alleged that Meta has cheated the platform. In his letter, Spiro has accused Meta of hiring former Twitter employees who had and continue to have access to Twitter's trade secrets and other highly confidential information. 

Spiro further wrote, "Twitter intends to strictly enforce its intellectual property rights, and demands that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information." Announcing its legal attack on Threads on its platform, Twitter said, "Twitter is threatening to sue Meta over 'systematic, willful, and unlawful misappropriation' of Twitter's trade secrets and IP, as well as scraping of Twitter's data." 

In the same thread of tweet, Elon Musk wrote, "Competition is fine, cheating is not." Responding to Twitter's allegations, Meta's spokesperson Andy Stone had denied them and dismissed the letter from Alex Spiro. "No one on the Threads engineering team is a former Twitter employee - that's just not a thing", Stone wrote on Threads. As the digital cage fight between Musk and Zuckerberg looms large, the world is watching the tussle between the tycoons like never before.  

Threads was launched on Wednesday and in what has become a rapid surge, Zuckerberg has said that the app has witnessed 30 million user sign-ups in a day. CNN has reported that as of Thursday afternoon, Threads was the number-one free app on the iOS App store. On the other hand, under the leadership of Musk, Twitter has been enduring serious downfalls in the global market both in the reach and revenue. 

Twitter's US advertising revenue in April had plummeted 59 per cent from the year earlier. Musk's controversial leadership went on to purge several employees and to impose a clampdown on the platform - from restricting the free services to limiting the number of tweets a user can access in a day. As the Musk administration has propagated the subscription-based model to access more features of Twitter including its blue verification badge, Threads has become an alternative for the users to dodge the micro-blogging site. 

Competition is fine, cheating is not

— Elon Musk (@elonmusk) July 6, 2023