In what has become an abrupt overhaul for the second time since he took over the helm, Twitter's head Elon Musk has announced that he has forgone Twitter's name and its iconic bluebird logo. For the Tweeple across the globe, the sudden disappearance of the name and the logo turned the accounts eccentric and has certainly showered an adverse impact on the global base of the social media giant. 

Musk has announced that Twitter will now be called 'X' and the letter would be the new logo. The sleek X logo was lit bright on the headquarters of Twitter. Earlier, Musk changed the logo of Twitter by replacing the bluebird with the photo of a dog that appears in viral Doge memes. However, he later backtracked from his decision and brought back the bluebird logo. 

Now, Musk has given a new shape to Twitter with his view to remake the business into a broad platform for communications and financial transactions. While the development had been trending globally with a blend of reactions, Musk has on Monday explained his decision to forwent Twitter's name and its logo. The overhaul has come as a move to remake the business into a broad platform for communications and financial transactions, a target he has described as the everything app. 

Responding to a tweet that carried the list of popular companies that changed their names, Elon Musk wrote, "Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing. The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video." 

"In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world. The Twitter name does not make sense in that context, so we must bid adieu to the bird", he added. According to Bloomberg, Musk's envisioned X app, which will connect Twitter's underlying infrastructure with 'x.com', a web address that now functions as a routing service to Twitter - is one that layers communication, multimedia, and the ability to conduct entire financial world. 

Backing Musk's decision of changing Twitter's name and logo, Twitter Chief Executive Officer (CEO), Linda Yaccarino said X would include fintech features like payments and banking. Taking to Twitter, Yaccarino wrote, "It's an exceptionally rare thing - in life or in business - that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square." 

She further wrote, "X is the future state of unlimited interactivity - centered in audio, video, messaging, payments/banking - creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we're just beginning to imagine." The change has come at a high time that several Twitter users are migrating to Threads, the new social media application launched by Mark Zuckerberg-led Meta. 

With the surge of Threads, it has become a primary rival of Twitter, posing a heavy competition in the social media ecosystem. Recently, Musk admitted that Twitter's advertising revenue has plunged in half and it has been expected that the overhaul of Twitter's name and logo would give a rebranding and would bring attention back to the micro-blogging site. 

Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing.

The Twitter name made sense when it was just 140 character messages going back and forth – like…

— Elon Musk (@elonmusk) July 25, 2023